worth the read – makes you think

http://blogs.hbr.org/haque/2011/02/we_all_work_at_enron_now.html

an excerpt:

Think it’s impossible? Think again. Wal-Mart’s pioneered a ground-breaking Sustainability Index. UK Uncut is self-organizing demonstrations against mobile operators and banks. The Acumen Fund is investing to make a difference, not merely a “profit.” Pepsi’s aiming for water-neutrality. Unilever, to make micronutrient-enriched food that helps end global malnutrition. Nike’s shooting not just to manufacture shoes — but to remanufacture them. They’re just a small smattering of a larger movement: a cadre of radical innovators taking the first tiny steps to healing our imbalanced economy by living and breathing real costs and real benefits.

I don’t agree with his treatise completely, but he’s thinking – never a bad thing.

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